Celo is a decentralized platform that aims to provide financial services to people without access to traditional banking systems.
To achieve its goal of providing financial services to the unbanked, Celo and every developer building different Dapps and protocols needs to build a network effect (Direct and Indirect) that brings new people into the platfom.
Marketing can play a vital role in incentivizing adoption by promoting the benefits of using Celo Dapps (compared to the other options) and encouraging people to try out the platform.
On the lip side, Adoption is at the mercy of Retention rates, and one approach to incentivizing adoption is to offer rewards to users who participate in the Celo ecosystem.
Overall, incentivizing adoption through marketing is a critical strategy for building a strong network effect on the Celo platform. By creating a virtuous cycle of adoption, Celo can achieve its goal this in turn will help bring more awareness to the existing tech being built by developers on Celo.
Invariably it starts with them (the developers), the more they can bring awareness, the more Celo becomes known and vise versa. This content aims to show Developers the importance of all these, and the steps to take