Taylor Lahey, Celo Foundation Creative, talks storytelling in the crypto space at Celo Connect


In this video, we will explore the significance of storytelling in the crypto space. We will discuss how storytellers play a crucial role in shaping the narrative within web3 and crypto, and the impact they can have on the overall architecture of this evolving ecosystem. We will draw insights from Taylor Lahey, a Creative at the Celo Foundation, who shared their thoughts on this topic during the Celo Connect event.

Meet Taylor Lahey

Taylor Lahey is a Creative at the Celo Foundation, working within the marketing circle. They emphasize the importance of storytellers in the crypto space and believe that they have a significant role to play in shaping the narrative.

The Power of Storytelling

According to Taylor Lahey, a new story is being written within web3 and the crypto space. Storytellers have the ability to influence this narrative and guide its development. Through compelling narratives, storytellers can engage and captivate audiences, bringing complex concepts and ideas to life.

Impact on the Architecture

Storytellers not only influence the narrative but also have an impact on the architecture of the crypto space. By crafting narratives that resonate with users and stakeholders, they can shape the way people perceive and interact with cryptocurrencies, blockchain technology, and decentralized systems.

Why Storytellers Matter

Storytellers play a crucial role in making the crypto space more accessible and relatable to a wider audience. They have the ability to simplify complex concepts, making them easier to understand and adopt. Through their narratives, storytellers can build trust, create emotional connections, and drive adoption of crypto technologies.

Role of Storytellers in Marketing

In the marketing circle, storytellers are instrumental in promoting crypto projects and platforms. By effectively conveying the value proposition and benefits of a project, storytellers can attract users, investors, and developers to the ecosystem. They can inspire and motivate individuals to get involved and contribute to the growth of the crypto space.


In the rapidly evolving world of web3 and crypto, storytelling plays a vital role. Storytellers, like Taylor Lahey at the Celo Foundation, are recognized for their ability to shape the narrative and influence the architecture of this space. Through their compelling narratives, they can engage audiences, simplify complex concepts, and drive adoption. As the crypto ecosystem continues to evolve, the role of storytellers will remain crucial in creating a more inclusive and relatable environment for all.