The idea is to leverage the Celo blockchain to create a decentralized ad network platform where advertisers can directly connect with publishers, streamlining the ad placement process in Web3.
By removing intermediaries, the platform aims to reduce costs, increase transparency, and provide fair compensation to publishers.
Advertisers will have the ability to target specific audiences, track ad performance, and make payments securely using Celo’s blockchain capabilities.
The current advertising ecosystem often involves multiple intermediaries, leading to high fees, a lack of transparency, and delayed payments for publishers.
Fraudulent activities and issues related to ad viewability further hamper the effectiveness of traditional ad networks.
The problem statement is to address these pain points and create a decentralized front-end ad network on Celo that offers a more efficient and transparent advertising solution.
The core aim of this project is to enable direct interaction between advertisers and publishers on a decentralized platform built on Celo.
By leveraging Celo’s features such as smart contracts and decentralized identity, the platform aims to facilitate secure and transparent ad placements.
The project seeks to provide a seamless user experience, efficient targeting options, real-time ad performance tracking, and fair compensation for publishers.
To build this dApp on the Celo blockchain, the following development stacks are needed:
Celo Blockchain: Leverage the Celo blockchain for storing smart contracts and executing secure and transparent transactions related to ad placements, payments, and performance tracking. Interact with Celo’s APIs and utilize relevant libraries for seamless integration with the front-end application.
Smart Contracts: Develop and deploy smart contracts on the Celo blockchain to handle functionalities such as ad placement, targeting, payments, and performance tracking. Utilize Solidity, the programming language for writing smart contracts, to define the logic and rules governing the ad network platform.