NFTs and Celo | Reuven Cohen & Colin Platt & Yaz Khoury | Kuneco April 2021

In this video, we will explore the topic of Non-Fungible Tokens (NFTs) and Celo, based on a discussion between Reuven Cohen, Colin Platt, and Yaz Khoury in April 2021. NFTs have gained popularity in recent years due to their ability to empower creators, provide ownership and authenticity to digital assets, and revolutionize various industries. Celo is a blockchain platform that aims to make decentralized financial tools and systems accessible to everyone.


NFTs have become a significant part of the digital landscape, blurring the lines between the physical and digital worlds. Celo, on the other hand, is a blockchain platform that enables decentralized financial applications. This tutorial will explore the capabilities and applications of NFTs and how they relate to Celo.

NFTs: Customizable and Engaging Digital Assets

NFTs offer a unique way to represent and trade digital assets. They are particularly appealing to the digital generation that does not differentiate between physical and digital experiences. NFTs provide tools for artists, musicians, athletes, and influencers to create their own brand and engage with their audience. They allow for customization, deployment on multiple blockchains, and the creation of compelling and interactive experiences. NFTs can be used in various industries, including art, music, gaming, and sports leagues.

Creating and Customizing NFTs

NFT platforms, such as the one discussed by Reuven Cohen, offer all the necessary tools to create and customize NFTs. These platforms simplify the process by providing user-friendly front-end interfaces and back-end administration capabilities. Custom attributes can be added to NFTs, and images can be dynamically created to enhance the user experience. Whether you are creating a game or a collection of digital assets, NFT platforms enable you to define and manage your creations easily.

Social Currency and Engagement

NFT platforms also leverage social currency to engage users. By incentivizing user actions such as clicks, plays, and downloads, platforms can reward users with tokens and NFTs. This approach encourages user participation and provides a seamless and compelling experience. The platforms take care of the complexities of setting up wallets and handling cryptocurrencies, allowing creators to focus on engaging their audience.

Celo: Empowering Artists and Enabling Content Management

While NFT platforms focus on the creation and customization of NFTs, Celo provides content management services and a decentralized marketplace. Celo aims to be a WordPress-like platform for NFTs, offering easy access and compatibility across different blockchain platforms.

Creating and Managing NFTs on Celo

Celo allows artists and creators to create assets and move them onto the platform. The decentralized marketplace on Celo ensures that creators maintain ownership of their NFTs. Unlike other platforms where control is centralized, Celo empowers artists to have control over their creations and work directly with consumers. This decentralized approach enables artists to define their own rules and build their communities.

Simple and Easy Interactions

Celo aims to simplify interactions with NFTs, providing users with a user-friendly experience. Users can create new farms and manage their relationships with creators and consumers without requiring coding skills. By providing a solid and reliable infrastructure, Celo allows developers to build on top of the platform and innovate with confidence.

NFTs and Social Impact

NFTs have the potential to create social impact, particularly in empowering artists and creators in emerging markets. The ability to connect artists with a global market and enable direct transactions using native assets can transform the way artists monetize their work. Celo’s focus on mobile applications and social media tools further enhances accessibility and opportunities for artists worldwide.

Challenges and Considerations

While NFTs offer exciting opportunities, there are also challenges and considerations to keep in mind:

Environmental Impact

One of the main concerns surrounding NFTs is their environmental impact. Many NFTs are currently built on blockchain networks that consume a significant amount of energy, such as Ethereum. The energy consumption required for minting and trading NFTs has raised questions about the sustainability of the technology. However, there are ongoing efforts to explore more eco-friendly blockchain solutions, including Celo, which utilizes proof-of-stake (PoS) consensus, resulting in significantly lower energy consumption compared to proof-of-work (PoW) networks.


As NFTs gain popularity, scalability becomes a crucial consideration. Blockchain networks need to handle a large number of transactions and ensure smooth user experiences. Scalability challenges can lead to high transaction fees and network congestion. Celo aims to address scalability by utilizing a layered approach, with the main chain handling consensus and settlement while allowing for faster and cheaper transactions through sidechains.

Interoperability and Fragmentation

The NFT space is currently fragmented, with various platforms and standards available. This fragmentation can make it challenging for NFTs to move seamlessly across different platforms or for users to interact with NFTs from different ecosystems. Interoperability standards, such as the ERC-721 and ERC-1155 standards on Ethereum, are helping to address this issue by allowing for cross-platform compatibility. Celo, with its focus on compatibility and multi-chain support, also contributes to reducing fragmentation in the NFT ecosystem.

Copyright and Intellectual Property

The authenticity and ownership of digital assets are critical aspects of NFTs. However, issues related to copyright and intellectual property rights can arise. NFT platforms need to provide mechanisms for verifying the authenticity of assets and ensuring that creators have the necessary rights to tokenize and sell their work. Smart contracts can help enforce licensing terms and automate royalty payments, providing a transparent and fair system for creators.

Market Speculation and Bubble Risks

NFTs have gained significant attention and have been associated with high-profile sales and investments. This attention has led to concerns about market speculation and the possibility of an NFT bubble. Prices for certain NFTs have reached astronomical levels, raising questions about the long-term sustainability and value of digital assets. It’s important for participants in the NFT market to exercise caution, conduct thorough research, and evaluate the intrinsic value and utility of the assets they are acquiring.


NFTs have revolutionized the digital landscape, offering new opportunities for creators, artists, and enthusiasts. Celo, with its focus on accessibility and content management, provides a platform for artists to create, manage, and monetize their NFTs. While there are challenges to address, such as environmental impact and interoperability, the potential for social impact and the empowerment of artists are significant. As the NFT ecosystem continues to evolve, we can expect further innovation and new possibilities for creators and users alike.