Marketing and Outreach Plan


As Celo Academy, our mission is to nourish a robust developer community within the Celo ecosystem. By providing comprehensive, accessible education, we empower developers worldwide to build decentralized applications, consequently driving the expansion and prosperity of Celo’s regenerative economy.

In alignment with our goals for job placements, certifications earned, account creation, and attracting unique website visitors, our marketing and outreach plan is designed to bridge education with real-world opportunities and foster a strong, diverse community.

Interested in contributing? Join the Marketing and Outreach Group to join the discussion.

Streamlining SEO: Reaching the Global Developer Community

In order to reach developers and enthusiasts across the globe, our SEO strategy is tailored to highlight the educational opportunities and resources available in the Celo ecosystem.

  • Educational Content: We focus on keywords related to blockchain education, Celo, and decentralized applications to attract developers seeking education in this domain.
  • Highlighting Success Stories: We will feature stories of developers who have successfully built applications on Celo or found job placements through our programs, to inspire others and build credibility.

Social Media: Building and Nurturing the Community

We aim to build a community that is not just knowledgeable but also collaborative.

  • Showcasing Developer Achievements: Through our social media, we will showcase the achievements of developers within the Celo ecosystem, including certifications earned and projects built.
  • Webinars and AMAs: We will host webinars and AMAs (Ask Me Anything) with industry experts to provide insights into the Celo ecosystem and opportunities available.

Email Marketing: Continuous Learning Opportunities

Our email communications will focus on educating and providing continuous learning opportunities to our community.

  • Educational Content and Resources: We will send periodic content and resources that can help developers continue to learn and build on Celo.
  • Job Opportunities and Certifications: Information about job placements and certification programs will be regularly communicated to keep our audience updated on real-world opportunities.

Community Participation: Collaborative Growth

We recognize the importance of collaborative growth and the strength of community.

  • Hackathons and Collaborative Projects: Engaging in online communities, we will organize hackathons and encourage collaborative projects that drive innovation within the Celo ecosystem.
  • Mentorship Programs: Contributing as mentors, we’ll facilitate peer-to-peer learning and support in various online forums and groups.

Retargeting Campaigns: Keeping the Momentum

Our retargeting campaigns are designed to maintain engagement and convert curiosity into action.

  • Learning Pathways: Through personalized retargeting campaigns, we will suggest learning pathways and resources based on user interests and interactions.
  • Community Involvement Reminders: We will invite previous visitors back to participate in community discussions, webinars, and other events.

Conclusion: Building a Regenerative Ecosystem Through Community Engagement

Celo Academy is devoted to fostering an environment where education leads to practical applications and community growth. Our marketing and outreach strategy is centered on empowering individuals with knowledge, providing pathways to real-world opportunities, and cultivating a collaborative community. Join us in empowering the developer community and contributing to the prosperity of the Celo ecosystem.

Interested in contributing? Join the Marketing and Outreach Group to join the discussion.